Social media influence has experienced rapid growth in Fiji over the past few years. This surge in social media usage can be attributed to the widespread availability of high-speed internet services provided by local providers. The rise of the “thumb tribe” generation has led to a significant shift, with more individuals turning to social media platforms for promotions, news, and staying connected with family.
When compared to traditional advertising mediums, social media offers numerous advantages. These include 24/7 advertising, dynamic motion graphics, and a broader reach of followers and potential customers. These advantages enable businesses to instantly connect with potential customers and establish channels to nurture them into loyal patrons.
As social media continues to be ingrained in our daily lives, its presence will only continue to grow in the years to come.